...can the Internet really save newspapers?
Well, that's the claim coming from a Marketwire story just released today: The Internet will save newspapers and it will be happening when THE PRINTED BLOG, launches next Tuesday in San Francisco and Chicago.
And just what is THE PRINTED BLOG? Well, if you ask me, it could be convergence "in the flesh" so to speak, or, just a really bad idea.
According to the Marketwire story, "Founded in 2009 by Chicago native Joshua Karp, THE PRINTED BLOG has established a first-of-its-kind business by putting online content into newspaper form..."
Yep, you read that right.
Some of what makes THE PRINTED BLOG, such a one-of-a-kind idea is, according to the Marketwire pitch, its "affordable" and "hyper-local advertising" opportunities and the fact that it's a "revolutionary newspaper that reads and functions like an Internet news feed, yet can still be enjoyed on the train or spread across the breakfast table."
Hmmm.....hey, I've gotta give creator Joshua Karp a big pat on the back (or, as the kids would say these days, "big ups") for thinking outside of the proverbial box.
Karp's concept might be a terrible idea. Or, it might be the next big thing. Nonetheless, it is a touch of innovation, one of many things that the newspaper industry has been missing.
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I thought almost the same thing when I first heard about the Printed Blog. I thought it seemed so backwards, like reversing the transition process. I think I would put my money on "terrible idea" rather than "next big thing" (it sounds like a real horse race), but like you said, who knows? People might go wild for the Printed Blog. I did just read an article about how small newspapers are buying up old-time printing presses, which are cheap right now, to keep their publications going or even to start new print publications (You can see the article if you want at http://tinyurl.com/d7zwzc). I'm interested to see how it all plays out with the Printed Blog.
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