Wednesday, March 11, 2009

Just giving it away: Guardian launches API

Honestly, I didn't know what API stood for, but a quick Google search and it all began to make sense.....well, sort of.

Now that the Guardian is going Web, it's decided to provide full access to all of its content as well as data sets.

The benefit to the Guardian and other newspapers, to me, is still a bit unclear.

But according to the Guardian, the open interface (i.e. full, free articles for everyone to pretty much use however they like), is "so that everyone can benefit from our journalism, our brand, and the technologies that power guardian.co.uk."

The comments at the bottom of the ReadWriteWeb story are all positive. Folks are happy that newspapers are finally waking up and seeing where the future is going to be.

I'm honestly, still a bit confused....it seems as if this is all free. On the registration page for this service, they only ask for basic info and a phone number. No credit card number required....so how praytell does this actually make money?

Then I stumbled across this article which states: It's pretty simple really: The Guardian's new "open platform" will enable content partners to re-use online and back-dated printed content (a million or so articles, dating back to 1999) in their own Web pages totally for free, in return for developing the newspaper's online advertising network--rules for which are built into the API's terms and conditions."

To say the least, it'll be interesting to watch what happens.

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